Christ, F. L., Smith, K., & Sheets, R. (Eds.) (2000).Starting a learning assistance center: Conversations with CRLA members who have been there and done that. H&H Publishing. [Available on LSCHE]

https://lsche.net/articles/slac/

See Question 19 for suggestions from Frank Christ abour developing a favorable image and publicizing the programs and services provided by your learning center.

Turrentine, P. (2019. Everything you ever wanted to know about learning centers (and then some…). H&H Publishing. [See Chapter 9, Publicity and Public Relations.]