Christ, F. L., Smith, K., & Sheets, R. (Eds.) (2000).Starting a learning assistance center: Conversations with CRLA members who have been there and done that. H&H Publishing. [Available on LSCHE]

https://lsche.net/articles/slac/

See Question 19 for suggestions from Frank Christ abour developing a favorable image and publicizing the programs and services provided by your learning center.

Turrentine, P. (2019. Everything you ever wanted to know about learning centers (and then some…). H&H Publishing. [See Chapter 9, Publicity and Public Relations)

I love this great list of marketing ideas from the LSCHE website!

• Marketing Plan with subplans that focus on different stakeholders: students, parents, faculty, staff, administration…
• Center identity/branding
• name
• logo
• motto
• Center brochures, flyers
• Center newsletter
• University of Arizona Think Tank: https://issuu.com/thethinktank/docs/onesixtyeight-fall_2015
• Ball State University: Tutor Talk Newsletter
• Posters on campus bulletin boards
• Bulletin board in the learning center with photos/bios of each tutor and staff member (the one shown above also had pins placed on the world map where tutors were born)
• Promotional items for students: bookmarks, pencils
• Staff and tutor shirts, buttons
• Staff and tutor badges
• Student contests (with cash prizes, gift cards—Starbucks, Amazon…)
• Email campaigns to target audiences—students taking and faculty teaching specific classes, academic advisers, personal counselors, etc.
• Campus/student newspaper
• Campus TV/radio stations
• Campus closed-circuit TV
• Dormitory marketing/tutoring
• Social Media—Facebook, Twitter, Pinterest, Instagram, …
• YouTube videos describing the LC and services, customer testimonials, e.g., Auburn University Office of Academic Support Aubie Goes to Study Partners 
• Website—see more than 1500 website examples in LSCHE
• Advisory BoardStudent, faculty, adjunct faculty orientations (example Clemson University Academic Success Center Orientation: Information for New Students and Families)
• Club days table to promote the center
• Activities with college mascot
• Sponsor contests
• Participate in campus events
• Obtain awards, achieve certifications and send jubilant press releases
• Center open house
• International Tutor Appreciation Week
• Food!!!
• Exam Jam (e.g., Mt. San Antonio College Exam Jam a Tutoring Party for Finals Week)
• Faculty development days, Department meetings
• Tours, class visits, open houses
• Present at club meetings
• Visit international student orientation
• Standard entry on syllabus for all courses
• Surveys
• Take people to coffee, lunch
• Regular meetings with administrators, faculty, staff
• Participate on campus and college committees, initiatives
• Status reports, annual reports, statistics
• Award ceremonies; tutor pinning (for tutors achieving certification)
• Invite the president, provost, deans, department chairs, etc
• Ask one of these invitees to speak
• See the International Tutor Appreciation Week section under the Celebrate! tab on this page